Autor:	Ashok Nimgade, Elena Corsi, Stefan Thomke
Kategorie:	BUSINESS & ECONOMICS / General
Popis:	Ferrari is among the world's most powerful brands but how the company operates has remained mysterious. The case reveals the inner workings of the company - the Ferrari Way - from the way it designs, produces, and markets its cars, to how its leadership team is driving future growth. Central to Ferrari's strategy is its response to disruptive changes in the automotive industry and their impact on the company's products and brand.
Databáze:	eBook Index
Externí odkaz:	Zobrazit plný text záznamu