Pfizer Inc.: Building an Innovation Center
| Autor: | Ashok Nimgade, Stefan Thomke |
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| Popis: | The case describes Pfizer's efforts to build and run an innovation center in Cambridge, Massachusetts. As the center goes through different periods of leadership and strategic models, its relationship with the corporation and other research sites is explored. The case study describes in detail the challenges of building an innovation center within a large corporation, including organization, incentives, and scientific issues. |
| Databáze: | eBook Index |
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