UCB (A): Managing Information for Globalization and Innovation

Autor:	Brian J. Delacey, F. Warren McFarlan
Kategorie:	BUSINESS & ECONOMICS / General
Popis:	This case presents a complex total MIS strategy case for a $3 billion European pharmaceutical/chemicals company based in Brussels. It covers corporate strategy alignment of IT portfolio, IT operations issues, and global coordination of IT.
Databáze:	eBook Index
Externí odkaz:	Zobrazit plný text záznamu