Managing Product Safety: The Ford Pinto
| Autor: | Dekkers L. Davidson, Kenneth E. Goodpaster |
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| Popis: | Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies employed by companies involved in a catastrophic product safety controversy. |
| Databáze: | eBook Index |
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