Primedic-Providing Primary Care in Mexico
| Autor: | Lauren Margulies, Regina Garcia Cuellar, Richard G. Hamermesh |
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| Popis: | Primedic is a Mexican start-up that aims to deliver affordable primary and preventative healthcare to those at the base of the economic pyramid. The company is about to exhaust its first round of venture capital funding, and the business model has yet to gain traction. How should the business model be changedm and should the venture capitalists continue to fund the company? |
| Databáze: | eBook Index |
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