丰田汽车公司：发布普锐斯.
| Autor: | Dennis Yao, Forest L. Reinhardt, Masako Egawa |
|---|---|
| Kategorie: | |
| Popis: | In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the importance of the Prius in Toyota's overall product strategy and explores issues ranging from market structure to competitive advantage and competitive dynamics. |
| Databáze: | eBook Index |
| Externí odkaz: |
|