| Autor: |
Mast, Claudia, Spachmann, Klaus, Georg, Katherina |
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Daily newspapers are considered to have been the big losers in the media revolution. Their coverage has been declining for many years and their traditional revenue models no longer work. This study, which was carried out in cooperation with the publishing house and editorial staff of the ‘Pforzheimer Zeitung', illustrates how this regional and local newspaper is positioning itself in the digital media age. This book provides unique insights into the results of reader surveys and the strategic considerations of publishers and editors. The first part analyses the status quo and perspectives of the daily press. It then discusses the performance of daily newspapers and their proximity to their readers as its two central concepts. The second part presents the results of surveys conducted among the readers and non-readers of the ‘Pforzheimer Zeitung'. The third part draws conclusions for regional newspapers to use as a guide, in which the managing publisher Thomas Satinsky and editor-in-chief Magnus Schlecht comment on the concept and strategy of the ‘Pforzheimer Zeitung'. |
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eBook Index |
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