Encylcopedia of Major Marketing Strategies

Autor:	Gale
Předmět:	Marketing--History--21st century--Encyclopedias, Advertising campaigns--History--21st century, Advertising campaigns--United States--History--21st century
Kategorie:	BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Strategic Planning
Popis:	Covers 100 marketing campaigns by some of the top global brands and high-profile social movements of the last few years. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies can easily be utilized in an academic setting as case studies, or illustrative examples often described as'war stories'by professors.
Databáze:	eBook Index
Externí odkaz:	Zobrazit plný text záznamu