Directional/strategic Marketing Planning

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Popis: A practical workbook on the process of writing research and the journey a dissertation researcher has to take. Underlying themes are scholarship, thinking and writing. Aimed at students completing Master's degrees, doctoral candidates and also supervisors of research. Contents include the following: • Dissertation “skills”, genre and requirements • Metacognitive skills • Craetivity and Ideas • Problem/purpose statement and questions • Broad perspectives in research • Proposal • Arguments in a dissertation • Literature reviews • Analytic strategies • Presenting data • Ethics and integrity • Criticism • Findings/conclusions • Coherence • Revision • Submitting for examination
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