E-commerce: A Southern African Perspective

Autor:	K Chipp, Z Ismail
Předmět:	Business--Computer network resources, Internet marketing--South Africa, Electronic commerce--South Africa--Marketing
Kategorie:	BUSINESS & ECONOMICS / E-Commerce / General
Popis:	e-Commerce: a southern African perspective approaches the theory and practice of e-commerce from a developing-world perspective. It covers theory, business models, case studies practical issues such as digital divide and the law governing e-commerce transactions. State of the art technology such as mobile commerce and its potential in the developing world are also included. The authors are experienced lecturers on e-commerce and are well qualifi ed to trace developments in this fast-paced fi eld of inquiry. This book is essential reading for students and practitioners.
Databáze:	eBook Index
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