Public Relations in China : Building and Defending Your Brand in the PRC

Autor:	D. Wolf
Předmět:	Social media--Political aspects--China, Public relations--China
Kategorie:	BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Leadership
Popis:	In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
Databáze:	eBook Index
Externí odkaz:	Zobrazit plný text záznamu