| Autor: |
Lisa A. Williams, Timothy P. Schofield, Thomas J. Whitford |
| Jazyk: |
angličtina |
| Rok vydání: |
2017 |
| Předmět: |
|
| Zdroj: |
Collabra: Psychology, Vol 3, Iss 1 (2017) |
| Druh dokumentu: |
article |
| ISSN: |
2474-7394 |
| DOI: |
10.1525/collabra.54 |
| Popis: |
The red-attraction effect refers to the finding that the color red enhances attractiveness ratings of targets, and is most robustly observed when males rate females. Three previously unexplored aspects of color-attraction effects were tested in a single experiment with a large sample size (N = 778). The effect of exposure to a color and the impact of pairing a color with a target were disentangled using a novel design. Moreover, we tested the proposition that color exerts its effects outside of awareness by examining the association of conscious awareness of color-target pairing with the red-attraction effect. Both prior exposure to red and pairing of red with a target influenced attractiveness ratings, but not always in the direction of increased attractiveness. Results also varied as a function of target and participant sex. However, when conscious awareness of target-color pairing was higher, results converged with the typically-observed red-attraction effect among males rating females. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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