Methodological Aspects of Measuring Preferences Using the Rank and Thurstone Scale
Autor: | Joanna Dębicka, Edyta Mazurek, Katarzyna Ostasiewicz |
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Jazyk: | angličtina |
Rok vydání: | 2022 |
Předmět: | |
Zdroj: | Statistika: Statistics and Economy Journal, Vol 102, Iss 3, Pp 236-248 (2022) |
Druh dokumentu: | article |
ISSN: | 0322-788X 1804-8765 |
DOI: | 10.54694/stat.2022.5 |
Popis: | The fundamental problem with the measurement of preferences is that it not only attempts to measure something that is, by its nature, “unmeasurable”, but also hidden from a direct observation. In addition, a person’s current emotional, material and social situation influences the measurement of preferences resulting from the person’s system of values. The paper is a study on the methodology of preference measurement, a comparison and evaluation of two methods of scale construction. Among various techniques we investigate the two methods: Thurstone procedure for finding scale separations developed by Thurstone and the simplest rank method of scaling. This study examines the relative merits of Thurstone and rank techniques of scale construction. |
Databáze: | Directory of Open Access Journals |
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