The underbelly of E-cigarette advertising: regulating online markets on social media platforms

Autor: Carmen C.W. Lim, Tianze Sun, Giang Vu, Gary C.K. Chan, Janni Leung
Jazyk: angličtina
Rok vydání: 2024
Předmět:
Zdroj: Harm Reduction Journal, Vol 21, Iss 1, Pp 1-4 (2024)
Druh dokumentu: article
ISSN: 1477-7517
DOI: 10.1186/s12954-024-01027-5
Popis: Abstract Australia prohibits the sale of nicotine-vaping products unless prescribed by medical practitioners. Significant policy reforms were announced on the 28th of November 2023 including a ban on single-use disposable vapes with and without nicotine, and the removal of the personal importation scheme. Despite stringent regulations, loopholes exist such that e-cigarette vendors are getting around it, and online markets provide a route to do so. We discuss strategies used by vendors to covertly market e-cigarettes online through social media. In this perspective, we highlight three proposed policies to strengthen social media regulations that may be feasible to implement. Our proposed strategies to regulate e-cigarette product listings on social media involve implementing robust age verification measures, enhancing the system for flagging and reporting prohibited content, and developing a more effective system to identify and flag content related to e-cigarettes.
Databáze: Directory of Open Access Journals
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