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Numerous studies have explored contractors’ corporate social responsibility (CSR) at the macro or enterprise levels. Few, however, have considered CSR at the project level or contextualized it in post-disaster reconstruction (PDR) projects. In the event of a disaster, contractors’ CSR in PDR projects (P-CSR) is beneficial for facilitating affected citizens in returning to normal life and improving their long-term disaster resilience. Therefore, this study aims to formulate strategies that promote the implementation of contractors’ P-CSR. Employing a mixed-methods research design within the context of Chinese PDR projects, the study identified 32 influencing factors, 24 measures, and 4 strategies. These strategies focus on (1) acquiring effective and efficient national emergency supports, (2) sharpening contractors’ internal capabilities to enhance disaster resilience, (3) valuing contractors’ P-CSR activities and outcomes, and (4) reducing PDR projects’ constraints and risks. Together, these measures and strategies form a Y-shaped framework to facilitate contractors’ P-CSR implementation. The study findings contribute to the literature by bridging the gap between contractors’ CSR implementation and their project-level PDR efforts in the event of natural disasters. |
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