| Autor: |
Kozak Agnieszka, Taradaniuk Andrei, Shevchenko Elvira |
| Jazyk: |
English<br />Polish |
| Rok vydání: |
2020 |
| Předmět: |
|
| Zdroj: |
Studia Ekonomiczne i Regionalne, Vol 13, Iss 4, Pp 490-503 (2020) |
| Druh dokumentu: |
article |
| ISSN: |
2451-182X |
| DOI: |
10.2478/ers-2020-0036 |
| Popis: |
Subject and purpose of work: The article deals with the issues of promotion and its impact on the students’ decisions to choose a place to study. The problem seems to be important due to the changes on the educational market that have been taking place for several years. On the one hand, we have a large supply of academic institutions, and, on the other, an ongoing demographic decline. Such a situation requires the implementation of marketing activities which can establish and maintain permanent relationships between higher education institutions and the recipients of their offers. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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