ANÁLISIS EXPLORATORIO DE LA FIDELIDAD Y LOS PRINCIPALES CONCEPTOS RELACIONADOS EN TURISMO: EL CASO DE IXTAPA/ZIHUATANEJO-MÉXICO

Autor:	María Magdalena Solís Radilla, Lucio Hernández Lobato, Miguel Ángel Moliner Tena, Javier Sánchez García
Jazyk:	English<br />Spanish; Castilian
Rok vydání:	2014
Předmět:	Loyalty Service quality Perceived value Overall image Social Sciences Industries. Land use. Labor HD28-9999 Economic growth development planning HD72-88
Zdroj:	Revista de Estudios Empresariales. Segunda Época, Vol 1, Iss Número 1/2014, Pp 90-112 (2014)
Druh dokumentu:	article
ISSN:	0213-8964 1988-9046
Popis:	This article analyzes the Loyalty to a beach resort and its relationship with the variables: Service quality, Perceived value, Satisfaction and Overall image. From relationship marketing from the perspective of current demand, the results of the study is that faithfulness to American tourists as Ixtapa-Zihuatanejo beach destination can be considered as a low level and that the variables: Quality of service, perceived value, and satisfaction overall picture shows a positive relationship with attitudinal loyalty.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/afe4fc3c12f647a0818a251ff78cd673 Zobrazit plný text záznamu View record in DOAJ