| Autor: |
Wenxia Xuan, Thanawan Phongsatha, Lijie Hao, Kun Tian |
| Jazyk: |
angličtina |
| Rok vydání: |
2024 |
| Předmět: |
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| Zdroj: |
Frontiers in Public Health, Vol 12 (2024) |
| Druh dokumentu: |
article |
| ISSN: |
2296-2565 |
| DOI: |
10.3389/fpubh.2024.1382687 |
| Popis: |
ObjectiveTo enhance individuals’ sustained intention to use health science popularization videos, this study investigated the path relationships and influencing mechanisms of health science popularization video factors on users’ perceived value, expectancy confirmation, enjoyment, satisfaction, trust, and continuous usage intention based on the cognitive-affective-conative and expectation-confirmation model theoretical framework.MethodsThis study adopted a cross-sectional design and collected data using self-administered questionnaires. The hypotheses were analyzed using the smart partial least squares (Smart-PLS) structural equation modeling method with a dataset containing 503 valid responses. Subsequently, comprehensive data analysis was conducted.ResultsBlogger and video quality factors present in health science popularization videos substantially influenced users’ perceived value (p |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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