| Autor: |
Andrei DIMITRESCU, Claudiu BABIS, Ana Maria ALECUSAN, Oana CHIVU, Ana Maria FAIER |
| Jazyk: |
angličtina |
| Rok vydání: |
2018 |
| Předmět: |
|
| Zdroj: |
Fiabilitate şi Durabilitate, Vol 1, Iss 21, Pp 279-285 (2018) |
| Druh dokumentu: |
article |
| ISSN: |
1844-640X |
| Popis: |
For almost all products there is a very important stage after the design, manufacture and control process: industrial marketing activity. This is the basis for promoting and assessing the requirements of beneficiaries and consumers so that they are satisfied. A widespread method that allows us to properly address marketing management is PESTEL analysis or a shorter form of PEST. Unfortunately, this does not solve the problem of traceability, so there is a possibility that companies with the same profile launch similar products before the appearance of our products. In order not to exceed that deadline, it is necessary to enter the Critical Parts Analysis. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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