ANALYSIS OF TOURISM MOTIVATION TOWARD MARKET SEGMENTATION AND STRATEGIC MANAGEMENT OF BUCOVINA DESTINATION

Autor: Elena BUHAC, Otilia-Maria BORDEIANU, Carmen Emilia CHAŞOVSCHI, Gerd HESSELMANN
Jazyk: angličtina
Rok vydání: 2011
Předmět:
Zdroj: Revista de Turism: Studii si Cercetari in Turism, Vol 0, Iss 11, Pp 71-76 (2011)
Druh dokumentu: article
ISSN: 1844-2994
Popis: Bucovina is an important destination within Romania, in the North-East of the country. Since years, the core motivation for travelling to Bucovina was culture and nature.In the last period of time was a pressure for a continue development of tourism within the region. The government and tourism stakeholders are making a major commitment to developing the sector. Despite the good intentions, due a misunderstanding of tourism complexity, are invested efforts in developing tourism offers that are not necessary addressing to a tourism need. For this purpose, a reconfirmation of motivation of tourists coming to Bucovina was needed.
Databáze: Directory of Open Access Journals