Measuring Customer Retention in the European Automotive Sector

Autor:	Sliż Piotr, Delińska Liwia
Jazyk:	angličtina
Rok vydání:	2021
Předmět:	customer retention customer satisfaction relationship marketing aftersales service automotive m10 m30 m11 m31 Management information systems T58.6-58.62 Business HF5001-6182
Zdroj:	Central European Management Journal, Vol 29, Iss 3, Pp 63-85 (2021)
Druh dokumentu:	article
ISSN:	2658-2430 2658-0845
DOI:	10.7206/cemj.2658-0845.53a
Popis:	Purpose: The main purpose of the work is to present the results of the customer retention level in the automotive sector based on the proposed measurement indicators: “serviced and sold” (SESO) and “sold and serviced” (SOSE).
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/dfd7560c2e3a4755bef0303c940956e5 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF