Using Systems Thinking to Illustrate Digital Business Model Innovation

Autor: Erdelina Kurti, Sadaf Salavati, Anita Mirijamdotter
Jazyk: angličtina
Rok vydání: 2021
Předmět:
Zdroj: Systems, Vol 9, Iss 4, p 86 (2021)
Druh dokumentu: article
ISSN: 2079-8954
DOI: 10.3390/systems9040086
Popis: Digital business model innovation is discussed by bringing together systemic innovation and digital innovation. Applying the Rich Picture technique, the complexity transpiring in the digital innovation of the business models is illustrated. Further, a real world example is presented and discussed in relation to systemic innovation and digital innovation. This study further contributes by shedding light on the added complexity brought by digital innovation but also the need for a combined and mixed systems thinking approach.
Databáze: Directory of Open Access Journals