| Autor: |
Sébastien BRUYÈRE, Richard SOLER, Luc QUONIAM |
| Jazyk: |
English<br />French |
| Rok vydání: |
2011 |
| Předmět: |
|
| Zdroj: |
Management & Marketing, Vol IX, Iss 1, Pp 19-31 (2011) |
| Druh dokumentu: |
article |
| ISSN: |
1841-2416 |
| Popis: |
With 1.8 billion investments on the web in the first semester of 2008, being14.7% of publicity investmentsi, E-marketing is a discipline which is in themiddle of media strategies. However, the evolutions of internet and of emarketingtools have developed a discipline becoming increasingly complexto understand.Although there are still many different methods of piloting,essentially based on the measure via the discipline of the Web Analytics, it’sdifficult today to predict e-marketing actions to set up to make fluctuate keyperformance indicators of web site and active e-marketing lever statisticauditing solution. However it is starting from these indicators that success ismeasured and that the profits of the online activities are maximized. Thus wepropose through this article, a method of qualification of the Best Practices inorder to assist the online marketers in the choice and the selection of thoseto improve the performance of a site and associated actions E-Marketing. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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