| Autor: |
Dejan Vercic, Piet Verhoeven, Ansgar Zerfass |
| Jazyk: |
English<br />Spanish; Castilian<br />French<br />Portuguese |
| Rok vydání: |
2014 |
| Předmět: |
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| Zdroj: |
Revista Internacional de Relaciones Públicas, Vol 4, Iss 8, Pp 05-26 (2014) |
| Druh dokumentu: |
article |
| ISSN: |
2174-3681 |
| DOI: |
10.5783/RIRP-8-2014-02-05-26 |
| Popis: |
European Communication Monitor is the largest longitudinal research project in public relations practice in the world. Data collected annually from 2007 to 2014 show that practitioners perceive five issues as the most important for their work: linking business strategy and communication, coping with the digital evolution and social web, building and maintaining trust, dealing with the demand for more transparency and active audiences, and dealing with the speed and volume of information flow. Perception of the importance of various issues for the practice of public relations is largely dependent on the gender, geography (division between Northern and Western vs. Southern and Eastern Europe), and sector in which a practitioner works (corporate, government, NGO or agency). While gender and sectorial differences studied in academic public relations literature, divisions in public relations practice between North-Western and South-Eastern Europe are largely ignored. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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