Enunciative (im)possibilities about English language in the discourse of publicity of foreign language institutes

Autor:	Cristiane Carvalho de Paula Brito, Maria de Fátima Fonseca Guilherme, Nathália Gontijo da Costa
Jazyk:	English<br />Spanish; Castilian<br />Portuguese
Rok vydání:	2017
Předmět:	Linguística Aplicada Língua Inglesa Discurso Publicitário Philology. Linguistics P1-1091
Zdroj:	Fórum Linguístico, Vol 14, Iss 3, Pp 2349-2361 (2017)
Druh dokumentu:	article
ISSN:	1415-8698 1984-8412
DOI:	10.5007/1984-8412.2017v14n3p2349
Popis:	This work, based on the interface of the studies of Applied Linguistics, of Pecheutian Discourse Analysis and of Bakhtinian concepts of language, aims at analysing the discursive functioning of utterances about the English language in websites of private foreign language institutes. Our gesture of interpretation toward the corpus seeks to investigate how the entrepreneurial capitalist discourse relates to the discourse of empowerment and of motivation that obliterates and silences an entrepreneurial discursivity through its inscription in a didactic-pedagogic discursive formation, thus producing the effect that the institutes are mainly concerned with educational issues.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/efaf546a6183484a88c4d0ae31914649 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF