| Autor: |
M. Orlova, S. Silina |
| Jazyk: |
English<br />Russian |
| Rok vydání: |
2019 |
| Předmět: |
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| Zdroj: |
Вестник университета, Vol 0, Iss 7-8, Pp 240-246 (2019) |
| Druh dokumentu: |
article |
| ISSN: |
1816-4277 |
| Popis: |
A study of application of project-oriented approach to managing customer relationships in knowledge-intensive projects. The determining role of managing “portfolio of customer relationships” in achieving competitive advantage in contemporary market environment for the sector of knowledge-intensive services is proved. The methods of marketing management of “portfolio of customer relationships” in project-oriented organizations are proposed. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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