Autor:	Jean-Louis Pernin, Jasmine Pernin, Flora Lallau
Jazyk:	francouzština
Rok vydání:	2020
Předmět:	methodology survey action-research fair trade bias Communication. Mass media P87-96
Zdroj:	Communication, Vol 37, Iss 2 (2020)
Druh dokumentu:	article
ISSN:	1189-3788 1920-7344
DOI:	10.4000/communication.12781
Popis:	As part of an action research project about changing the name used for fair trade products and about fair trade’s brand capital, the authors examine the methodological impact of the objective measures on subsequent subjective measures presented in their survey. Do the objective measures engender biases regarding the subjective measures?
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/f9e2a38987d04159b22e89ff91319b38 Zobrazit plný text záznamu View record in DOAJ