Aspects on the perception of young people regarding balneotherapy tourism in Romania

Autor:	Aurelia-Felicia STĂNCIOIU, Nicolae TEODORESCU, Ion PÂRGARU, Andreea BOTOȘ, Anamaria-Cătălina RADU
Jazyk:	angličtina
Rok vydání:	2013
Předmět:	perceptions sensory marketing in tourism balneotherapy destination Business HF5001-6182 Economic theory. Demography HB1-3840 Economics as a science HB71-74
Zdroj:	Theoretical and Applied Economics, Vol XX, Iss 12, Pp 25-42 (2013)
Druh dokumentu:	article
ISSN:	1841-8678 1844-0029
Popis:	The delimitation of perceptions regarding balneotherapy destinations is a defining process for shaping their positioning in consumers’ minds. Therefore, creating how balneotherapy tourism products specific activities are perceived by consumers and the relationship that they have reported to the sensations that assemble the touristic experience is essential in creating a tourism image. In this sense, a quantitative marketing research was conducted on a sample of 573 young people undergoing university studies in order to know their perception regarding balneotherapy resorts in Romania, analyzing the importance and particularities of each sensation in relation to balneotherapy resorts felt by respondents that differentiate the balneotherapy experience from other touristic experiences.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/f99ef58234eb42c0a5b768aad9eeb2a5 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF