Les nouvelles stratégies de communication des organisations publiques, privées et associatives par rapport au déclin des médias généralistes

Autor:	Marc-François Bernier, François Demers, Alain Lavigne, Charles Moumouni, Thierry Watine
Jazyk:	francouzština
Rok vydání:	2011
Předmět:	media cross media public organisation private organisation associative organisation communication strategy Communication. Mass media P87-96
Zdroj:	Communication, Vol 29, Iss 1 (2011)
Druh dokumentu:	article
ISSN:	1189-3788 1920-7344
DOI:	10.4000/communication.2465
Popis:	In the context of global communication, "traditional" medias are losing their monopoly on public discourse because of the breakthrough of many alternative mechanisms of public expression. Public communication and the public deliberation that accompanies democracies are now dependent on the possibilities and constraints offered by this new and expanding mix of cross media. Pratiques novatrices en communication publique (PNCP), a team of researchers at Laval University is currently conducting an empirical research on that specific question by examining the behaviour of a sample of public, private and associative organizations in matters of communication strategies.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/f978deab4dd248ab80c99490ceb0ca34 Zobrazit plný text záznamu View record in DOAJ