COMPETING VIA CREATION OF DISTINCTIVE ORGANIZATIONAL COMPETENCES: 'HOW TO DO IT'
| Autor: | Melita Balas Rant |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2015 |
| Předmět: | |
| Zdroj: | Ekonomski Vjesnik, Vol 28, Iss 1, Pp 143-159 (2015) |
| Druh dokumentu: | article |
| ISSN: | 0353-359X 1847-2206 |
| Popis: | The purpose of this paper is to twofold: (1) to identify specific and generic organizational competences that compose three different types of competitive advantages – product leadership, customer intimacy and operational excellence – and (2) to identify processes and approaches by which identified organizational competences are developed. Using multi-case study approach, the main findings come into two tentative theory building conclusions. (1) Behind different ways of competing there there are only four distinct organizational competences – innovation competence, competence of managing business risks, operational competence and stakeholder influence competence. These four competences form three distinct ways of competing: competing via product leadership, competing via customer intimacy and competing via operational excellence. (2) All four organizational competences are composed of nine organizational processes and approaches: bonding, attracting, showcasing, specialization, capitalization, internationalization, specialization, quality control, cost monitoring, and shielding. However, due to the case study research design this paper provides limited generalizability and thus calls for validations via quantitative research approaches. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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