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The objectives of this study was to develop a strategy of religious tourism in Bandar Lampung with the primary objective of drawing in the youth. The primary data was collected directly from tourists visiting, the community, managers, tourism operators, related institutions and academics. Secondary data was in the form of papers, academic journal articles, and other research results. To test the reliability and validity of the data generated, researchers sought the opinions of relevant experts consisting of tourism experts, operators of religious tourism tours and sites, and also local government. The first step in identifying the internal and external factors consisted of SWOT analysis tools used in obtaining vital information in developing Bandar Lampung religious tourism development strategies. The results showed that alternative strategies must be considered including improving existing tourism management, building awareness in the local community as to the importance of things religious in tourism, creating simple promotional activities which could takes place in a religious tourism destination such as the one in the study. |
