Analisis Niat Perilaku Anggota Komunitas Hijabers Surabaya Dalam Menggunakan Tabungan Syariah: Perspektif Theory Of Planned Behavior

Autor: Cecia Rahmadanty, Masmira Kurniawati
Jazyk: angličtina
Rok vydání: 2016
Předmět:
Zdroj: Jurnal Manajemen Teori dan Terapan, Vol 8, Iss 3 (2016)
Druh dokumentu: article
ISSN: 1979-3650
2548-2149
DOI: 10.20473/jmtt.v8i3.2735
Popis: A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community. This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.
Databáze: Directory of Open Access Journals