The Effect of Internal Market Orientation on Employees' Tendency to Accept Organizational Change

Autor:	Abdolmajid Mosleh, Ahmad Allahyari Bouzanjani
Jazyk:	perština
Rok vydání:	2015
Předmět:	accepting organizational change change management internal market orientation employees’ development reward systems internal communication Organizational behaviour change and effectiveness. Corporate culture HD58.7-58.95 Industrial engineering. Management engineering T55.4-60.8
Zdroj:	مطالعات مدیریت بهبود و تحول, Vol 24, Iss 77, Pp 51-76 (2015)
Druh dokumentu:	article
ISSN:	2251-8037 2476-5988
Popis:	This study aims to investigate the effect of internal market orientation on employee’s tendency to accept organizational change. The employees that are working in FARS science and technology parks (FSTP) are the sample study of this research. Based on this, the standard questionnaire was distributed among FSTP employees and data’s were gathered. Finally, the PLS method was used to investigate the hypothesis of this research. The results show that internal marketing has a positive and significant effect on employs tendency to accept organizational change. Also, reward systems and employs development, respectively, have more effect on employs tendency to accept organizational change. Furthermore, it was fund that internal communications hasn’t significant effect on employs tendency to accept organizational change.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/f44faa4528644e64a52cebe8a957fd56 Zobrazit plný text záznamu View record in DOAJ