| Autor: |
Trkulja Željka Marčinko, Primorac Dinko, Martinčević Ivana |
| Jazyk: |
angličtina |
| Rok vydání: |
2024 |
| Předmět: |
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| Zdroj: |
Business Systems Research, Vol 15, Iss 1, Pp 91-109 (2024) |
| Druh dokumentu: |
article |
| ISSN: |
1847-9375 |
| DOI: |
10.2478/bsrj-2024-0005 |
| Popis: |
Understanding the motivations behind consumer engagement on sports club social media can help clubs and marketers tailor their strategies to better connect with fans, fostering deeper loyalty and more meaningful interactions. By identifying what drives fans to engage—whether it is a genuine love for the brand or the pursuit of rewards—clubs can create more targeted content that not only boosts engagement but also strengthens the overall fan experience and community. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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