El ethos retórico como fundamento de la persuasión periodística: la función del autor implícito dentro del editorial

Autor:	Juan Carlos Gil González
Jazyk:	English<br />Spanish; Castilian<br />French<br />Portuguese
Rok vydání:	2007
Předmět:	Rhetoric Op-ed columns Journalistic opinion Persuasion Argumentation Communication. Mass media P87-96 Journalism. The periodical press etc. PN4699-5650
Zdroj:	Estudios sobre el Mensaje Periodístico, Vol 13 (2007)
Druh dokumentu:	article
ISSN:	1134-1629 1988-2696
Popis:	Newspapers do not deal anymore with publishing events that have social transcendence. They interpret and explain them to the receivers. To ensure that the argumentation received by the media is reliable and therefore trustworthy it is necessary that both sides (transmitter and receiver, globally considered) share certain general principles. This will be the function of the rhetorical “ethos”: the convergence point of the communication process. At the end the relation between the implicit author (who represents the newspaper) and the leading article, responsible for deciding the daily general principles.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/f3bbb3f0a5cb48a08fd59fa501cc82d8 Zobrazit plný text záznamu View record in DOAJ