A 10+10+30 radio campaign is associated with increased infant vaccination and decreased morbidity in Jimma Zone, Ethiopia: A prospective, quasi-experimental trial.

Autor: Bernard Appiah, Lakew Abebe Gebretsadik, Abebe Mamo, Brittany Kmush, Yisalemush Asefa, Christopher R France, Elfreda Samman, Tena Alemayehu, Mahdiya Abafogi, Md Koushik Ahmed, Laura Forastiere, Gursimar Kaur Singh, David Larsen, Sudhakar Morankar
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: PLOS Global Public Health, Vol 2, Iss 11, p e0001002 (2022)
Druh dokumentu: article
ISSN: 2767-3375
DOI: 10.1371/journal.pgph.0001002
Popis: Mass media interventions have the potential to reach large audiences and influence health behaviours and outcomes. To date, no study has evaluated the effect of a radio-only campaign on infant vaccination coverage, timeliness, and related morbidity in a low-income country. We implemented the "10+10+30" radio campaign involving broadcasting a weekly 10-minute radio drama series on vaccination, followed by a 10-minute discussion by community health workers, and then a 30-minute listener phone-in segment in Jimma Zone, Ethiopia for three months. To assess the impact of 10+10+30, which was aired on a community radio station, we recruited mothers of infants up to 5 weeks old in intervention district clusters that were inside the radio station's reception range (n = 328 dyads) and control district clusters that were outside of the range (n = 332 dyads). Intention-to-treat and per-protocol analyses, adjusted for pre-intervention differences between the districts, were conducted to examine the co-primary outcome of Penta-3 vaccination coverage and timeliness as well as those of other vaccines and outcomes related to infant morbidity. Both intention-to-treat and per-protocol analyses revealed higher vaccine coverage (p
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