FEATURES OF FORMATION OF INNOVATIVE STRATEGIES IN THE ENTERPRISE OF FOREIGN ACTIVITY MANAGEMENT
| Autor: | Алла Рашидівна Дунська, Д. В. Зінченко |
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| Jazyk: | English<br />Russian<br />Ukrainian |
| Rok vydání: | 2015 |
| Předmět: | |
| Zdroj: | Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut", Vol 0, Iss 12 (2015) |
| Druh dokumentu: | article |
| ISSN: | 2307-5651 2412-5296 |
| DOI: | 10.20535/2307-5651.12.2015.45857 |
| Popis: | The article reviews the concept of innovation and innovation strategies in the management and their features for the system of foreign economic activity of the enterprise. Was justified the necessity and importance of management innovation in systems of foreign economic activity to ensure high competitive advantage in the international market and to increase profits. Were defined the most effective innovations in the management and goals forming of innovative strategies to improve the system of international management company. The features inherent in innovation management in foreign trade enterprises and strategic management decisions with underlie the development of innovative strategies. Were investigated the basic factors that prevent the formation and implementation of innovative strategies in the management of foreign economic activity. Was developed the criteria for evaluating the effectiveness of the implementation of management innovation strategy. |
| Databáze: | Directory of Open Access Journals |
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