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The level of inbound tourism development is an important criterion to measure the internationalization of tourism, which is an important factor representing the tourism economy. Taking Anhui province as the research object, the inbound tourism development efficiency of 16 cities in Anhui province from 2011 to 2019 is analyzed with the help of the DEA model and Malmquist index, and the key factors affecting the inbound tourism development efficiency are analyzed with the OLS model. It is found that (1) the overall development of inbound tourism in Anhui province is in a high state, but there are still phenomena such as waste of resources, overexploitation, and unreasonable industrial investment, which lead to the unbalanced and insufficient development of regional inbound tourism. (2) Inbound tourism efficiency in Anhui province is influenced by the level of economic development, tourism resource endowment, accessibility, and the scale of human resources, suggesting that inbound tourism is essentially natural resource, infrastructure, and service facility driven. The study is important to clarify the path of improving the efficiency of inbound tourism, promote the development of high-quality inbound tourism, and thus achieve high-quality transformation of tourism. |
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