MODELING TOURISTS’ SATISFACTION IN THE NATURE-BASED TOURIST DESTINATION USING STRUCTURAL EQUATION MODELING TECHNIQUE

Autor: Md. Shakhawat HOSSAIN, Md. Golam MOSTAFA, Md. Alamgir HOSSAIN
Jazyk: angličtina
Rok vydání: 2021
Předmět:
Zdroj: Geo Journal of Tourism and Geosites, Vol 37, Iss 3, Pp 814-822 (2021)
Druh dokumentu: article
ISSN: 2065-0817
DOI: 10.30892/gtg.37311-713
Popis: The goal of this study is to show how satisfied tourists is of supreme significance to the tourism industry, particularly as it affects the future of a nature-based destination and explores the relationship among destination image, service quality, perceived value, tourist satisfaction, word-of-mouth, and revisit intentions of tourists. The 292 survey data was obtained via a structured questionnaire from tourists who visited the Haor region, Bangladesh and structural equation modeling (SEM) is used to test the hypothetical paths. Six hypotheses were accepted, and one is rejected. Tourism stakeholders can find important knowledge and they can satisfy tourists, which is likely by improving destination.
Databáze: Directory of Open Access Journals