| Autor: |
O Mhlanga, Z Hattingh, HJ Moolman |
| Jazyk: |
angličtina |
| Rok vydání: |
2014 |
| Předmět: |
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| Zdroj: |
African Journal of Hospitality, Tourism and Leisure, Vol 3, Iss 1 (2014) |
| Druh dokumentu: |
article |
| ISSN: |
2223-814X |
| Popis: |
The purpose of this study was to assess the effect of restaurant attributes on customers’ expectations and experiences in formal full service restaurants. The attributes included in this research were food, service and ambience as independent variables and expectations and experiences as dependent variables. The aims were to: (a) assess restaurant attributes that are important for customers’ expectations and experiences, (b) to determine which restaurant attributes had a significant relationship with customers’ expectations and experiences. The questionnaire was based on Markovic, Raspor and Markovic’s (2010) research. In order to meet the surveys’ goals, correlation coefficient and regression analysis were conducted. The results of correlation coefficient reveal that all three restaurant attributes had a significant correlation (p |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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