Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior

Autor: Bakanauskas Arvydas Petras, Kondrotienė Edita, Jezukevičienė Edita
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: Organizacijų Vadyba: Sisteminiai Tyrimai, Vol 87, Iss 1, Pp 43-66 (2022)
Druh dokumentu: article
ISSN: 2335-8750
DOI: 10.2478/mosr-2022-0003
Popis: The article discusses the theoretical aspects of attitude formation, the factors influencing the formation of consumer attitudes and their relationship with consumer health behavior. The second part of the article presents the results of an empirical study revealing a tendency that consumers believe in health behavior but do not perform it. Using the attitude formation factors and the causal-consequential relationship between attitude formation and health behavior there is evaluated and presented the attitude formation impact on health behavior.
Databáze: Directory of Open Access Journals