MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS

Autor:	Vladimir M. Kiselev, Sergey V. Savinkov, Andrey V. Ivanov, Anna V. Fedorova, Vladimir A. Terent'ev, Maksim D. Sokolov
Jazyk:	ruština
Rok vydání:	2017
Předmět:	eye tracking measuring efficiency visual communications corporate branding competitive advantages trace analysis Economics as a science HB71-74
Zdroj:	Вестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 3, Pp 106-113 (2017)
Druh dokumentu:	article
ISSN:	2413-2829 2587-9251
DOI:	10.21686/2413-2829-2016-3-106-113
Popis:	To measure the efficiency of graph solutions and competitive advantages of visual communications it is expedient to use science-metric methods, including those which measure trace characteristics of respondents (Trace Analysis). Methods of measurements should be formalized to reach necessary validity. This method researching efficiency of visual solutions of the graph logotype at the Russian Plekhanov University of Economics in comparison with logotypes of competing universities is Eye Tracking, which provides objective data concerning where and how often respondents look.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/beddbfc60d8d4e3594a3e7624c5f2727 Zobrazit plný text záznamu View record in DOAJ