Mission Statements and the Sustainability Communication

Autor:	Lara Penco, Giorgia Profumo, Ilaria Tutore
Jazyk:	angličtina
Rok vydání:	2019
Předmět:	CSR Sustainability Stakeholders Corporate Communication Mission Statement Global Markets Marketing. Distribution of products HF5410-5417.5
Zdroj:	Symphonya, Iss 2 (2019)
Druh dokumentu:	article
ISSN:	1593-0300 1593-0319
DOI:	10.4468/2019.2.09penco.profumo.tutore
Popis:	Mission statements are crucial corporate communicating tools and have been considered an instrument for the strategic management process. A mission statement has become an important element for managing the organization-stakeholder relationship: such instrument enables companies to more effectively communicate the relevance of each stakeholder in their strategic orientation. The present paper is aimed at investigating the relationship between mission statements and corporate social responsibility. In particular, on the basis on an in-depth study on 193 European firms, we have analyzed if there is really a link between the content of a mission statement related to stakeholders and the CSR and environmental performance of a firm.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/ebeac961ffc14781a3d83ce90c9c0c78 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF