Strategically Integrated Design – Helping Brands to Keep Their Promises

Autor:	Krohn Michael
Jazyk:	angličtina
Rok vydání:	2015
Předmět:	Design Strategy Brand Strategy Integral Design Marketing. Distribution of products HF5410-5417.5
Zdroj:	GfK Marketing Intelligence Review, Vol 7, Iss 2, Pp 28-33 (2015)
Druh dokumentu:	article
ISSN:	1865-5866 21039925
DOI:	10.1515/gfkmir-2015-0015
Popis:	Many companies incorporate design into their processes much too late and work sequentially instead of in an integrated manner. If, however, the important conceptual, technical or market-relevant decisions have already been made and the product or service is almost ready for launch, then design “cosmetics” will not help much. Design creates images that stick in your mind, and if these images are thought out at the last minute, there’s a risk that they will not optimally promote the overall brand image.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/be04eb3be2694e80b21039925d669ab2 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF