| Autor: |
Silva Francisco Javier Varona, Aguilera Nolberto Cruz, Hernández Jorge Raúl Ávilas, Pino Maira Rosario Moreno, Gačnik Maja Borlinič |
| Jazyk: |
angličtina |
| Rok vydání: |
2024 |
| Předmět: |
|
| Zdroj: |
Business Systems Research, Vol 15, Iss 1, Pp 226-252 (2024) |
| Druh dokumentu: |
article |
| ISSN: |
1847-9375 |
| DOI: |
10.2478/bsrj-2024-0011 |
| Popis: |
Integrated Communications Management (ICM) has emerged as a critical strategy in the evolving economy of organisational dynamics. This paper delves into its evolution, challenges, and thematic axes, addressing theoretical controversies and practical applications. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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