Blended Learning Strategies for Advertising Design Studies

Autor: Gladys Lam Wai Ling
Jazyk: angličtina
Rok vydání: 2021
Předmět:
Zdroj: Cubic Journal, Vol 4, Iss 4 (2021)
Druh dokumentu: article
ISSN: 2589-7101
Popis: Technological developments have brought profound challenges to design education. To understand how design educators adapt to new technological directions, this article examines student feedback from advertising design courses that apply blended learning approaches. This study identified three blended learning strategies conducive to meaningful learning: timely and meaningful feedback; engagement with real world tasks; and support from expert tutors. This article also discusses potential resistance and challenges in implementing instruction in blended technological environments.
Databáze: Directory of Open Access Journals