| Autor: |
Ho Thanh, Nguyen Suong, Nguyen Huong, Nguyen Ngoc, Man Dac-Sang, Le Thao-Giang |
| Jazyk: |
angličtina |
| Rok vydání: |
2023 |
| Předmět: |
|
| Zdroj: |
Business Systems Research, Vol 14, Iss 1, Pp 26-53 (2023) |
| Druh dokumentu: |
article |
| ISSN: |
1847-9375 |
| DOI: |
10.2478/bsrj-2023-0002 |
| Popis: |
Customer segmentation has become one of the most innovative ways which help businesses adopt appropriate marketing campaigns and reach targeted customers. The RFM model and machine learning combination have been widely applied in various areas. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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