Can ocular fixations modulate the perception of a bistable logo?

Autor:	Guillermo Rodríguez-Martínez
Jazyk:	Catalan; Valencian<br />English<br />Spanish; Castilian
Rok vydání:	2024
Předmět:	Brand communication bistable logos eye-tracking bistable perception eye-fixations Drawing. Design. Illustration NC1-1940
Zdroj:	Grafica: Documents de Disseny Gràfic, Iss EP (2024)
Druh dokumentu:	article
ISSN:	2339-7500 2014-9298
DOI:	10.5565/rev/grafica.328
Popis:	Bistable logos accept two different interpretations, where each interpretation can be conditioned by the area of the image that is being observed. Thus, ocular fixations can affect their final perception. To determine if the eye fixation areas influence the perception, 20 volunteers observed a bistable logo in front of a fixed eye-tracker, reference Tobii T-120. The results indicate that the reported percepts are related to ocular fixation areas. It is concluded that there are areas that affect the identification of the possible percepts of the bistable logo, which leads to essential considerations for graphic designers to optimize graphic brand communication.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/bad6f343f41a4241a55ef51aebc7527f Zobrazit plný text záznamu View record in DOAJ