METHODOLOGICAL ASPECTS OF REGIONAL BRANDING IN TERRITORIAL MARKETING SYSTEM

Autor:	Olga A. Mironova, Larisa I. Khvoyevskaya
Jazyk:	ruština
Rok vydání:	2012
Předmět:	territorial marketing regional brand swot analys is positioning of territories. Materials of engineering and construction. Mechanics of materials TA401-492
Zdroj:	Advanced Engineering Research, Vol 12, Iss 5, Pp 132-140 (2012)
Druh dokumentu:	article
ISSN:	2687-1653
Popis:	The methodological foundation for the territorial marketing and regional brand formation under the i ncreased competition for the domestic and foreign in vestments and credits at the macro - and meso - level is considered.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/b96c7ad97a87421f8f51e49d80478bb3 Zobrazit plný text záznamu View record in DOAJ