Projected and Perceived Tourist Image of a Destination: A Regional-Scale Comparison Based on Travel Guides and Instagram in Senegal

Autor: Daniel Paül i Agustí
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: African Journal of Hospitality, Tourism and Leisure, Vol 11, Iss 6, Pp 2036-2051 (2022)
Druh dokumentu: article
ISSN: 2223-814X
DOI: 10.46222/ajhtl.19770720.340
Popis: Various studies have analysed the image of tourist destinations on social networks. However, most of them have tended to focus on urban spaces. The current article analyses the presence of tourist images on a wider scale: for the whole of Senegal. Photographs taken by Instagram users are compared with the information presented in travel guides. The results show that although travel guides include a much greater number of attractions than Instagram, it is Instagram that provides much wider spatial coverage. This shows the need for comparative studies between different sources of tourist information and, at the same time, points to the need for approaches that consider the local and regional scales in their analyses.
Databáze: Directory of Open Access Journals